
DC Mkt Mod 2
Flashcard
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Christine Swantek
Used 1+ times
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18 questions
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1.
FLASHCARD QUESTION
Front
Which phase of the purchase process involves customers recognizing a need or desire?
Back
Pre-Purchase Phase
2.
FLASHCARD QUESTION
Front
In the context of consumer purchases, which type of purchase is characterized by high involvement and often requires significant thought?
Back
Specialty Purchase
3.
FLASHCARD QUESTION
Front
Concept of 'mere exposure' in marketing
Back
Consumers remember information better when it is presented repeatedly.
4.
FLASHCARD QUESTION
Front
What is the 'non-compensatory method' in the decision-making process?
Back
A method where consumers eliminate brands that do not meet certain criteria
5.
FLASHCARD QUESTION
Front
What role does 'sensation and perception' play in consumer behavior?
Back
They influence how consumers interpret marketing messages.
6.
FLASHCARD QUESTION
Front
What is the primary focus of marketers when dealing with high-involvement purchases?
Back
Providing detailed information and building brand loyalty
7.
FLASHCARD QUESTION
Front
Which of the following statements about cultural differences in consumer behavior is true?
Back
Socio-cultural influences can shape shopping patterns and preferences.
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