

Overview of Marketing
Flashcard
•
Business
•
KG
•
Practice Problem
•
Easy
Shahmi Shafiee
Used 1+ times
FREE Resource
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23 questions
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1.
FLASHCARD QUESTION
Front
What is marketing?
Back
Marketing is the activity of creating, communicating, delivering, and exchanging offerings that have value for customers.
2.
FLASHCARD QUESTION
Front
What are the two facets of marketing?
Back
Marketing is a philosophy that stresses customer satisfaction and an organizational function that implements this philosophy.
3.
FLASHCARD QUESTION
Front
What is an exchange?
Back
An exchange is when people give up something to receive something else they want.
4.
FLASHCARD QUESTION
Front
What are the four marketing management philosophies?
Back
1. Production orientation 2. Sales orientation 3. Market orientation 4. Societal marketing orientation
5.
FLASHCARD QUESTION
Front
What does production orientation focus on?
Back
It focuses on the firm's internal capabilities rather than the needs of the marketplace.
6.
FLASHCARD QUESTION
Front
What is sales orientation?
Back
Sales orientation is the belief that aggressive sales techniques will lead to more sales and profits.
7.
FLASHCARD QUESTION
Front
What is market orientation?
Back
Market orientation is the idea that a sale depends on a customer's decision to purchase a product.
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