Case Studies and Content Analysis Flashcard

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What is a case study?

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A detailed analysis of an unusual individual or event

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Characteristic of case studies?

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They tend to be longitudinal

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What is one strength of case studies?

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They provide insight into unusual cases

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What is a limitation of case studies?

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They rely on subjective data

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Content analysis

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A form of observation studying communication indirectly

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What does coding in content analysis involve?

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Categorizing data into meaningful units

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What is thematic analysis in content analysis?

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Identifying recurrent ideas or themes

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What is a strength of content analysis?

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It has high external validity

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What is a limitation of content analysis?

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It may be studied out of context

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What type of data do case studies often involve?

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Qualitative and quantitative data