Marketing and Consumer Behavior Flashcard

Front

What is the process of promoting, selling, and distributing a product or service to customers?

Back

Marketing

Front

What term describes a place that people travel to, often for leisure or vacation purposes?

Back

Destination

Front

What is the statistical data relating to the population and particular groups within it, often used to identify target markets?

Back

Demographics

Front

Which activities are aimed at increasing awareness and sales of a product or service, including advertising and public relations?

Back

Promotion

Front

What is the practice of creating a unique name and image for a product or service in the consumer's mind, often through advertising campaigns?

Back

Branding

Front

What term refers to a specific group of consumers identified as the intended recipients of a marketing message or campaign?

Back

Target Audience

Front

What is the ability to maintain certain processes or states indefinitely, often referring to environmentally friendly practices in tourism?

Back

Sustainability

Front

What is the collection of businesses and services that cater to travelers, including hotels, restaurants, and travel agencies?

Back

Tourism Industry

Front

What is the study of how individuals make decisions to spend their resources (time, money, effort) on consumption-related items?

Back

Consumer Behavior

Front

What is an economic concept where businesses focus on providing memorable experiences to consumers instead of just products or services?

Back

Experience Economy