Kotler's Marketing Definitions

Front

Marketing

Back

Process of creating value for customers

Front

Market Segmentation

Back

Dividing a market into distinct groups

Front

Target Market

Back

Specific group aimed by marketing efforts

Front

Positioning

Back

Creating a distinct image in consumer's mind

Front

Brand Equity

Back

Value added to a product by having a brand name

Front

Consumer Behavior

Back

Study of how individuals make decisions to spend

Front

4 Ps of Marketing

Back

Product, Price, Place, Promotion

Front

SWOT Analysis

Back

Strengths, Weaknesses, Opportunities, Threats

Front

Value Proposition

Back

Promise of value to be delivered

Front

Customer Relationship Management

Back

Managing a company's interaction with current and potential customers