THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA

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What are the four ages in the evolution of media?

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1. Prehistoric Age 2. Industrial Age 3. Electronic Age 4. New Information Age

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What characterizes the Prehistoric Age in media evolution?

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It consists of time periods in the origin and evolution of humankind from about 2.5 million years to about 9 BCE, divided into the Archeological Periods of the Stone, Bronze, and Iron Age.

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What defines the Industrial Age?

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A period of history that encompasses the changes in economic and social organization that began around 176 in Great Britain, characterized by the replacement of hand tools with power-driven machines.

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What is the Electronic Age?

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It began when electronic equipment, including computers, came into use.

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What is the New Information Age?

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The idea that access to and the control of information is the defining characteristic of this current era in human civilization, also known as the computer age, digital age, and new media age.

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What are traditional media?

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Time-honored, conventional means of mass communication, such as street theater and storytelling, representative of a traditional way of life.

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What are folk media?

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the most vibrant forms of traditional media that refer to communication channels for, by, and of the common people of a society or region.

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What is modern media?

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Forms of communication that are new and specific to present times.

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What is postmodernism media?

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A traditional cusp of social, cultural, economic, and ideological history when modernism’s principles have ceased to function, but before being replaced with a new system of values.

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What is the role of media in a democratic society?

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Media serves to inform, educate, and provide a platform for public discourse, essential for a functioning democracy.