Research Methods Sociology

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Primary data

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information a person has collected themselves

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The theory that our behaviour changes when we know we are being watched is known as...

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The Hawthorne effect

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Second Hand research gathered by others is known as what?

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secondary data

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Example of a research method that produces primary data:

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Interview

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In depth written data that comes from unstructured interviews or observations and often contains opinions and facts is known as what?

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Qualitative data

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Quantitative data refers to what?

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statistics and numbers

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Longitudinal study

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Studying a group over a long period of time

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When would Sociologists do content analysis?

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To investigate the media

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Something that is not morally correct is known as...

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Unethical

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Who is responsible for making sure that Sociologists stick to acceptable research guidelines?

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BSA