Sports and Entertainment Marketing Vocabulary

Front

Marketing that focuses on the promotion of sports events as well as the promotion of other products and services

Back

Sports Marketing

Front

Part of sports marketing includes actually marketing the team.

Back

True

Front

A branch of marketing that uses entertainers to promote or sell a brand or product.

Back

Entertainment Marketing

Front

Using an entertainer to "sell" a product is entertainment marketing.

Back

True

Front

Place where organized events are held - concerts, conferences, athletic events, etc.

Back

venue

Front

State Farm Arena is an example of a venue.

Back

True

Front

Person involved in the legal business of reselling tickets.

Back

Ticket Broker

Front

A person who acts as a business manager for athletes or entertainers is an

Back

agent

Front

A scalper is the cheapest and most legal way to get tickets.

Back

False

Front

A person who illegally resells tickets at a large or quick profit is a

Back

scalper