Marketing 2 Unit 1

Marketing 2 Unit 1

Assessment

Flashcard

Business

12th Grade

Hard

Created by

Lindsay Barton

FREE Resource

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50 questions

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1.

FLASHCARD QUESTION

Front

A segment added to the end of a document; includes supporting information

Back

appendix

2.

FLASHCARD QUESTION

Front

A marketing strategy that involves offering several products for sale as one combined product

Back

bundling

3.

FLASHCARD QUESTION

Front

A company’s blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model

Back

business plan

4.

FLASHCARD QUESTION

Front

The physical and social characteristics of the population

Back

demographics

5.

FLASHCARD QUESTION

Front

A business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services

Back

distribution

6.

FLASHCARD QUESTION

Front

The most important part of a company’s business or marketing plan because it gives an overview of the entire document; often used to determine whether it is worthwhile to read any further.

Back

executive summary

7.

FLASHCARD QUESTION

Front

A fact or characteristic of the product

Back

feature

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