Chapter 3 Vocabulary

Front

The action of promoting the sale of products and services

Back

Marketing

Front

Customers that are most likely to buy from a particular retailer

Back

Target customers

Front

Products or categories that are often purchased together are spatially close to each other in the store displays and on store shelves

Back

Merchandise adjacency

Front

Keyword advertising or pay-per-click

Back

Search Engine Marketing (SEM)

Front

Aimed at specific customers. Its goal is to get the customer to take action: order a product online, buy an item via a social media site, visit a store or clip a coupon.

Back

Direct marketing

Front

The activity of producing paid advertisements for commercial products & services

Back

Advertising

Front

Commercials produced for television and radio, also includes on-screen movie theater advertising

Back

Broadcast advertising

Front

A combination of marketing tools & strategies that a retailer uses to influence customers to purchase its products

Back

Marketing mix

Front

Involves the face to face interaction between the customer and a sales associate

Back

Personal selling

Front

Attention given to something or someone by the media

Back

Publicity