Social Media Marketing

Front

The simulation of human intelligence processes by machines

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Artificial Intelligence

Front

Demographic of people most likely to be interested in your product or service.

Back

target market/audience

Front

An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

Back

Influencer

Front

Business metric used to evaluate the success of a company, organization, employee or to track and analyze factors of success in an organization.

Back

Key Performance Indicator

Front

Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.

Back

one-to-one marketing

Front

Helps open the internet for marketing

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Dot-Com Bubble

Front

Social media sites started appearing in these years: 1997-1999, 2005-2007, 2003-2004

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2003-2004

Front

Happens when the desired outcome of a marketing message is achieved.

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Conversion

Front

Search Marketing includes

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brands establishing online presence like Google, Yahoo, MSN

Front

Percentage of marketing executives who use social media in marketing strategies (marketing mix).

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Over 90%