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Strategic Marketing & Consumer Behavior

Strategic Marketing & Consumer Behavior

Assessment

Flashcard

Other

Professional Development

Practice Problem

Hard

Created by

Tatjana Loparski

FREE Resource

Student preview

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8 questions

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1.

FLASHCARD QUESTION

Front

What does USP stand for in marketing?

Back

Unique Selling Proposition

2.

FLASHCARD QUESTION

Front

What are the four components of the marketing mix (4Ps)?

Back

Product, Price, Place, Promotion

3.

FLASHCARD QUESTION

Front

Which fast-food chain adopted the “Think Global, Act Local” strategy to tailor its menu to different cultures?

Back

McDonald’s

4.

FLASHCARD QUESTION

Front

Which company pioneered AI-driven product recommendations, contributing to 35% of its sales?

Back

Amazon

5.

FLASHCARD QUESTION

Front

Which entertainment company uses AI and data analytics to create personalized recommendations for users?

Back

Netflix

6.

FLASHCARD QUESTION

Front

What is the primary goal of a marketing strategy?

Back

To identify and reach target customers effectively

7.

FLASHCARD QUESTION

Front

What does SEO stand for in digital marketing?

Back

Search Engine Optimization

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