The role of athletes in sporting events.

Athletes are crucial to sporting events as they make the game or activity happen. Without players, events like football games or track meets would not occur.

The importance of the facility or location in sporting events.

The facility or location, such as arenas or stadiums, is essential for sporting events. It can also serve other purposes, like being a place for local activities when not in use for major events.

Definition of sporting goods.

Sporting goods are tangible products used in sports, including equipment, clothing, and licensed merchandise like autographed memorabilia.

Licensed merchandise in sports.

Licensed merchandise includes products featuring the name or logo of sports teams, such as hats, shirts, and jackets. Licensing extends to various products, creating marketing opportunities.

Disc golf courses in city parks.

Many city parks offer disc golf courses for people to enjoy.

Marketing opportunities from licensed merchandise.

The popularity of licensed merchandise creates many marketing opportunities for sports organizations.

Collectibles or memorabilia in sports

Items like trading cards, signed baseballs, or prints of famous stadiums are considered sporting goods because they represent various aspects of the industry.

Training and fitness in sports

Both professional and amateur athletes engage in training. Professionals often train year-round and attend special camps to improve skills. Many people belong to fitness centers and have personal trainers.

Sports information sources

Sports information can be obtained from news about teams, events, schedules, and statistics. Sources range from local news outlets to global publications, and information is available online, in print, or on radio and TV.

Unorganized participants in sports

These are individuals who participate in sports without any organizational rules, such as biking or jogging for exercise. They have the freedom to participate whenever and however they want.

Organized participants in sports

These participants play sports with rules controlled by groups or sanctioning bodies. They participate in either amateur or professional events.

Training opportunities offered by gyms

Gyms provide training opportunities that are a significant aspect of sports marketing, attracting millions to fitness centers.

Amateurs are not paid to play.

Amateurs participate in sports without financial compensation and are regulated by local, state, or national rules.

High school sports regulation

High school sports are sanctioned by state athletic associations that belong to the National Federation of State High School Associations (NFHS).

Difference between amateur and professional games

Amateur games are often played for enjoyment without an audience, while professional games aim to attract and entertain a crowd of fans.

Professional Athletes and Rules

Professional athletes must follow strict rules established by sanctioning bodies like the NFL or PGA.

Professional sports leagues

Sports like baseball are divided into major and minor leagues, with minor league players usually receiving less compensation.

Athletes and political opinions

Athletes have historically used sporting events to express political opinions, such as the 1968 Olympic protest by Tommie Smith and John Carlos.

Colin Kaepernick's protest

Colin Kaepernick and others have protested against racial inequality by kneeling during the national anthem, sparking a debate on freedom of speech.

Spectators are the observers of a sporting event and are as important as the athletes. They create the atmosphere and contribute to the experience of those watching or listening via media.

Spectators help create an exciting atmosphere at games and contribute to the overall experience. Without them, many events would not take place.

Businesses buy large blocks of tickets to sporting events to give to customers or employees, building business relationships or celebrating occasions.

Businesses purchase the rights to broadcast events, making them available to those who cannot attend in person and attracting a large viewing audience.

Sponsors are businesses that pay to associate their names or products with a sporting event, reaching a large target market.

Exposure through Sponsorship

Sponsorship allows businesses to display their brand to millions of viewers, such as during the Olympics, by appearing on banners or jerseys.

Spectators in a stadium

Spectators create the atmosphere and are crucial to the sporting event experience.

Race cars with sponsor logos

Sponsors gain exposure by promoting their brands at sporting events.

The sport product is diverse and includes sporting events, goods, training, and fitness.

Consumers of the sport product are categorized as unorganized participants, organized participants, spectators, and sponsors.

Businesses sponsor teams or arenas by paying for naming rights or uniforms.

Sponsorship helps businesses gain visibility and associate their brand with sports.

Almost everyone is a consumer of sports in some way.

This widespread consumption makes sports marketing important.

Sports marketing makes you aware of goods and services in the industry, including non-sport products like protein bars and pain relievers.

Sports marketing involves promoting both sports-related and non-sports-related products to consumers.

Marketing sporting events can include promoting the actual event, sporting goods, and services.

Marketing sporting events involve advertising and promoting the event itself, as well as related goods and services.

Marketing influences your decision to participate in various sporting events.

Through effective marketing, consumers are encouraged to attend and participate in events from Little League to professional sports.

Image of football players on the field

The image highlights the connection between sports and products like Gatorade, emphasizing the role of sports marketing.

Marketing sporting goods and services involves encouraging fans and participants to buy specific products.

Both manufacturers and retailers focus on promoting goods that appeal to specific target markets, making them available when and where customers want them.

Marketing non-sport goods and services through sports involves using events to promote unrelated products.

Businesses use sports events as a marketing tool, relying on attendees to remember their products.

Some businesses use sports to market a specific product or service.

For example, a charity may organize a race to raise money and awareness, using the event to market their cause.

Marketing products at sporting events requires time and energy.

Businesses provide products like uniforms to teams and compete for media rights to broadcast events.

Local businesses market products to various venues, such as racetracks and ski resorts.

Products such as chairs, cleaning equipment, and refreshments are marketed to these locations.

Image of a sports jacket and a mug with a team logo.

The image shows how team merchandise is marketed to fans.

Image of the Goodyear Blimp promoting the brand over sports stadiums.

The Goodyear Blimp is used as a marketing tool to promote the brand during sports events.

The growth and marketing of the sports industry go hand in hand, increasing as the product grows.

Sports marketing affects people worldwide, from young children to senior citizens, encouraging attendance at events.

Millions of people have sports-related jobs, including athletes, managers, trainers, and more.

Sports jobs also include roles in advertising, finance, research, and manufacturing of sports equipment.

Sports provide personal benefits like health, energy, and physical fitness.

They offer a chance to play, have fun, relax, and enjoy entertainment, becoming part of the game.

SEM I - Objective 2.01 - Understanding the Sports Industry

Flashcard

•

Business

•

9th Grade

•

Practice Problem

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Hard

Erika Bigelow

FREE Resource

Student preview

59 questions

Show all answers

FLASHCARD QUESTION

Front

The sports industry includes thousands of companies, millions of employees, and billions in annual revenues.

Back

The sports industry is vast, involving numerous companies, employees, and generating significant revenue annually.

FLASHCARD QUESTION

Front

The sports industry affects everyone, even if they don't play sports.

Back

The sports industry impacts people through products like Nike shoes and events like the Super Bowl, influencing decisions and interests.

FLASHCARD QUESTION

Front

Sports marketing influences consumer decisions.

Back

Sports marketing affects consumer choices, such as buying sports-related products and engaging with sports events.

FLASHCARD QUESTION

Front

The sports industry includes a wide range of professionals.

Back

Professionals in the sports industry include business and marketing executives, doctors, lawyers, and more.

FLASHCARD QUESTION

Front

Sports are more than just playing a game.

Back

The sports industry encompasses facilities, equipment, regulatory agencies, media, and fans.

FLASHCARD QUESTION

Front

Image of a sports stadium with fans watching a game.

Back

The image depicts a sports stadium filled with fans, illustrating the widespread appeal and engagement in sports.

FLASHCARD QUESTION

Front

Sporting events are unique because they are mostly intangible and perishable.

Back

Sporting events are experiences that we see, feel, and participate in. They are intangible because they are not physical products and perishable because once they are over, they cannot be repeated.

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