Intro to Business Chapter 4

Flashcard
•
Business
•
10th Grade
•
Hard
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39 questions
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1.
FLASHCARD QUESTION
Front
What is the definition of marketing?
Back
The enterprise and pursuit of ideation, creation, communication, and delivery of profitable products and services to targeted customers for their benefit and society’s benefit.
2.
FLASHCARD QUESTION
Front
Marketing is a _________________ discipline of _________________ functions.
Back
multifaceted, interrelated
3.
FLASHCARD QUESTION
Front
What role does marketing play in a private enterprise system?
Back
It connects customers with businesses that can meet their wants and needs.
4.
FLASHCARD QUESTION
Front
What is an example of a durable good?
Back
a truck
5.
FLASHCARD QUESTION
Front
Which factor would most likely lead a company to invest a large amount of money in a Super Bowl ad for its product or service? Options: Their product or service is new. Their product or service is beneficial. Their product or service will reach a wide audience. Their product or service will be thoroughly researched.
Back
Their product or service will reach a wide audience.
6.
FLASHCARD QUESTION
Front
How does marketing benefit society?
Back
job creation, increased tax revenue, and more choices for buyers.
7.
FLASHCARD QUESTION
Front
All good businesses start for the purpose of improving upon an existing solution or to __________________.
Back
solve a problem
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