Marketing Flashcard
Flashcard
•
Life Skills
•
10th Grade
•
Practice Problem
•
Hard
Darilyn Gorton
FREE Resource
Student preview

21 questions
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1.
FLASHCARD QUESTION
Front
What involves using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotions of a product or service?
Back
Marketing Concept
2.
FLASHCARD QUESTION
Front
What is a specific group of consumers at which a company aims its products and services?
Back
Target Market
3.
FLASHCARD QUESTION
Front
What is the public promotion of something, such as a product, service, business, or event, to attract or increase interest in it?
Back
Advertising
4.
FLASHCARD QUESTION
Front
What is the process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics?
Back
Market Segmentation
5.
FLASHCARD QUESTION
Front
What are the 4 P's that make up the Marketing Mix?
Back
Product, Promotion, Place, Price
6.
FLASHCARD QUESTION
Front
Which of the following is NOT a question to identify your target market?
- What needs or wants will my product or service fulfill?
- How many customers live in the area I want to operate?
- What is the weather like in the area?
- What price are they willing to pay?
Back
What is the weather like in the area?
7.
FLASHCARD QUESTION
Front
What must a business be able to identify in the sports and entertainment industry?
Back
Customer needs
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