Flashcard 2 - Google Ads & SEO

Front

In SEO, which factor has the strongest impact on the speed of a website's indexing by Google?

Back

XML sitemap structure and Robots.txt

Front

What is a soft 404 and why is it harmful to SEO?

Back

A non-existent page that returns a stable status code

Front

Why does Google value websites with HTTPS over HTTP?

Back

HTTPS encrypts data, enhancing security

Front

Which of the following is not a factor affecting On-page SEO?

• Title tags and meta descriptions
• Image optimization
• The number of relationships of the page
• Page loading speed

Back

The number of relationships of the page

Front

What are the benefits of long-tail keywords in SEO?

Back

Aligns with user search intent

Front

Which of the following is not an important factor when researching keywords? Keyword Difficulty, Average Monthly Search Volume, Keyword Density, Click-Through Rate (CTR)

Back

Keyword Density

Front

Evergreen Content

Back

Content that has long-lasting value and does not become outdated

Front

Which of the following does not affect the cost per click (CPC) in Google Ads?

• Quality of the landing page content
• Number of keywords in the ad group
• Conversion rate on the website
• Level of competition for the keywords

Back

Number of keywords in the ad group

Front

Where can an advertisement displayed on the Google Display Network (GDN) appear?

Back

On Google's partner websites

Front

What is the most important factor when writing effective Google Ads copy?

Back

Writing concise content with a clear CTA