Marketing Vocabulary

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Marketing

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The process of connecting businesses with customers through products and services.

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Market Planning

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Identifying a target market and developing strategies to reach them.

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Promotion

Back

Communication used to influence customer behavior and increase awareness.

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Pricing

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Setting a product’s cost to cover expenses and earn a profit.

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Product

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The good or service that a business offers to customers.

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Place

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The process of getting a product to the customer, including shipping and storage.

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Selling

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Direct communication with customers to help them make purchases.

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Product Service Management

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Deciding which products a business should offer and improving them.

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Marketing Mix (4 P’s)

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The four key elements of marketing: Product, Price, Place, Promotion.

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Customer Service

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Helping customers before, during, and after they purchase a product.