Logo Design Lecture Pt.2

Front

What are the two main components of a logo?

Back

1. Mark (icon, image, graphic)
2. Wordmark (written part)

Front

What should you experiment with for a logo's wordmark?

Back

Experiment with a suitable typeface, pairing typefaces, ultra-bold, ultra-light, italic styles, and adjust leading, kerning, and tracking.

Front

What is a design sin in logo design?

Back

Using an unmodified, generic typeface.

Front

What is a ligature in logo design?

Back

A ligature occurs when two or more graphemes or letters are joined to form a single glyph, often using the initials of the business or owner.

Front

What should you be aware of in logo design?

Back

Be aware of the logo's positive and negative space.

Front

How can balance be achieved in logo design?

Back

By eye or using the rule of thirds.

Front

What questions should be considered when designing a logo?

Back

Nature of the business, industry, key brand message, long-term plans, uniqueness, and target audience.

Front

What should you research when designing a logo?

Back

Research the competition to gather inspiration and ensure the logo looks good, fits in, stands out, and is memorable.

Front

What is the digital design process for a logo?

Back

Get your sketch on screen, open Illustrator, create a document, place the image, lock the layer, and recreate the logo using shapes, lines, and the pen tool.

Front

Why use grids in logo design?

Back

Grids speed up the design process, ensure uniform spacing, accuracy, harmonious use of space, consistent ratios, and aesthetic balance.