Digital Marketing Concepts

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Apps mobile

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Applications that provide a controlled environment where organizations can interact directly with fans, deliver personalized content, and manage communications.

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Artificial Intelligence (AI)

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Technology that enables computers and machines to simulate human intelligence and problem-solving capabilities, including learning, reasoning, and perception.

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Beacons

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Small Bluetooth devices that can send alerts to a smartphone within a short range.

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Click fraud

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Occurs when the number of clicks on an advertisement is artificially inflated, misrepresenting the true effectiveness and value of a digital marketing campaign.

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Click Through Rate (CTR)

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A measurement of how many times a user clicks through on a link in a marketing piece, indicating the effectiveness of the “call-to-action.”

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Comments and Replies

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A measurement that offers insights into whether an organization’s content is interesting enough to engage fans in dialogue and conversation.

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Content Marketing

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Consistently creating and distributing valuable, relevant content to attract, retain, and engage audiences.

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Conversion Rate

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The percentage of users who follow the “call to action” relative to the number of total interactions or views.

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Digital marketing

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The process of actively promoting products and services using digital distribution channels as an alternative to traditional mediums like television, print, and radio.

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Digital marketing channels

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Platforms where organizations engage with their consumers, such as apps, websites, emails, social media, podcasts, and the metaverse.