Marketing Mix

Front

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.

Back

Marketing

Front

The group of people most likely to become customers and that is identified for a specific marketing program is the

Back

Target Market

Front

____________ and _____________ are internal factors that affect a business operation.

Back

Strengths and Weaknesses

Front

An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.

Back

SWOT Analysis

Front

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

Back

Promotion

Front

The ______________ includes 4 basic marketing strategies.

Back

Marketing Mix

Front

Which of the following best describes a target market?

Back

The individuals at whom a business's marketing strategies are aimed

Front

Which is NOT an aspect of the marketing mix? Options: product, placement, population, price

Back

population

Front

How the consumer gets the product

Back

Place

Front

What type of information do businesses include in their marketing plan?

Back

Pricing strategies