SPORT MARKETING

Front

What is 'Marketing with Sport'?

Back

When companies outside the sports industry use sport for marketing.

Front

Which of the following is NOT a method of revenue generation in sports marketing?

Back

Ticket refunds.

Front

What is 'Marketing in Sport'?

Back

When sports organizations market their own products and services.

Front

What is the role of communication in sports marketing?

Back

To engage fans and promote sports brands.

Front

What major risk is associated with increasing commercialization in sports?

Back

Fans becoming disengaged due to over-commercialization.

Front

Define Sports Marketing.

Back

The process of promoting sports events, teams, and athletes to generate revenue and engage fans.

Front

What are media rights in sports marketing?

Back

The rights to broadcast sports events on various media platforms.

Front

What is sponsorship in sports marketing?

Back

A financial or in-kind support provided by a company to a sports entity in exchange for brand exposure.

Front

Explain the concept of merchandising in sports marketing.

Back

The sale of branded products related to a sports team or event.

Front

What is the significance of fan engagement in sports marketing?

Back

It helps build loyalty, increases attendance, and enhances the overall experience.