Business Management IB Marketing 4.1-4.5

Flashcard
•
Business
•
11th - 12th Grade
•
Hard
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17 questions
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1.
FLASHCARD QUESTION
Front
A shoe manufacturer uses a distributor who then sells to a retailer and then a customer. How many channels of distribution are there?
Back
2
2.
FLASHCARD QUESTION
Front
4.5 Promotion: The following is a definition of which word:
Is a promotional strategy that combines online technologies with word of mouth (WOM) techniques. It is usually done through the internet via emails and social networks.
Back
Viral Marketing
3.
FLASHCARD QUESTION
Front
Which of the following statements is not true about a loss leader: It is used to attract new customers, It is likely for customers to purchase only the loss leader, The loss is recouped by selling complementary goods, Is a technique used to encourage brand switching
Back
It is likely for customers to purchase only the loss leader
4.
FLASHCARD QUESTION
Front
The most desirable quadrant of the Boston matrix is?
Back
Cash Cows
5.
FLASHCARD QUESTION
Front
4.4 Market Research: Which of the following is a disadvantage of quota sampling?
Options: It is quite easy to get a sample, Expensive, Bias and sampling errors occur
Back
May not be representative of the population
6.
FLASHCARD QUESTION
Front
4.4 Market Research: Which of the following is not an advantage of qualitative research? It allows driving forces (motivators) and restraining forces (demotivators) to be explored. There is flexibility in the process. Can be inexpensive yet provide detailed response. Bias will be eliminated with clarifying questions asked.
Back
Bias will be eliminated with clarifying questions asked.
7.
FLASHCARD QUESTION
Front
Sales Forecasting: Which term describes the fluctuations in sales revenue caused by variations in the demand for certain goods during certain times of the year?
Back
Seasonal variations
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