Business Management IB Marketing 4.1-4.5

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A shoe manufacturer uses a distributor who then sells to a retailer and then a customer. How many channels of distribution are there?

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2

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4.5 Promotion: The following is a definition of which word:
Is a promotional strategy that combines online technologies with word of mouth (WOM) techniques. It is usually done through the internet via emails and social networks.

Back

Viral Marketing

Front

Which of the following statements is not true about a loss leader: It is used to attract new customers, It is likely for customers to purchase only the loss leader, The loss is recouped by selling complementary goods, Is a technique used to encourage brand switching

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It is likely for customers to purchase only the loss leader

Front

The most desirable quadrant of the Boston matrix is?

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Cash Cows

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4.4 Market Research: Which of the following is a disadvantage of quota sampling?
Options: It is quite easy to get a sample, Expensive, Bias and sampling errors occur

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May not be representative of the population

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4.4 Market Research: Which of the following is not an advantage of qualitative research? It allows driving forces (motivators) and restraining forces (demotivators) to be explored. There is flexibility in the process. Can be inexpensive yet provide detailed response. Bias will be eliminated with clarifying questions asked.

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Bias will be eliminated with clarifying questions asked.

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Sales Forecasting: Which term describes the fluctuations in sales revenue caused by variations in the demand for certain goods during certain times of the year?

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Seasonal variations

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Using a position (perception) map, a high quality but low price is referred to as:

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Bargain product

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The Role of Marketing: Which of the following is not a difference between marketing a good and a service? Inseparability, Intangibility, Heterogeneity

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Brand Awareness

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4.6 Market Research: What is a primary advantage of using online surveys for data collection? Immediate feedback, Cost-effective, High response rates

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All of the above