CB Practice Test

Front

Your boss asks you to conduct marketing research so your company can have a deep understanding of your target market. Assuming you are willing to deal with subjective interpretation of the data, which type of research will provide the deep insights your boss is requesting?

Back

Qualitative

Front

List three of the six methods that marketers use in advertising to help create attention: Intensity of stimuli, Contrast, Movement, Surprising stimuli, Size of stimuli, Involvement.

Back

Intensity of stimuli, Contrast, Movement.

Front

Consumers often behave in a way so as to maintain a constant normal state. This type of behavior is known as _______ and is usually accompanied by a _______ focus.

Back

homeostasis; prevention

Front

What is the minimum strength of a stimulus that can be perceived?

Back

Absolute threshold

Front

Which of the following was the first recording case of product placement in a popular form of media?
Options:
Around the World in 80 Days (1873),
Wings (1927),
The Great train Robbery (1903),
Pride and Prejudice (1813)

Back

Around the World in 80 Days (1873)

Front

As a field of study, consumer behavior overlaps with _______ within marketing and is informed by ________.

Back

marketing strategy, psychology

Front

The typical Home Depot customer is interested in products that will get the job done. What type of value are these customers most interested in?

Back

Utilitarian

Front

Jose invented a new toothpaste that outperforms all of his competitors on cavity prevention; however, sales have been poor. Jose conducted market research and found that most consumers incorrectly believe that Colgate prevents cavities better than Jose’s toothpaste. Which marketing principle did Jose just learn?

Back

Perception > Reality

Front

Research has shown that we can hear our name called from across a busy room because of ________ attention.

Back

selective

Front

__________ is the idea that simply having seen a stimulus previously creates a sense of familiarity, which leads to __________ liking.

Back

Mere exposure; increased