Media Audiences (AQA Media Studies)

Front

What is the correct term for dividing audiences into smaller groups?

Back

Segmentation

Front

Which theory says that audiences take in everything they see in the media, without much thought or choice?

Back

Hypodermic needle theory

Front

Hypodermic needle theory is a type of...?

Back

Passive audience theory

Front

Who created Reception Theory - the idea that audiences respond differently to the media depending on their experiences?

Back

Stuart Hall

Front

This means categorising audiences based on their personality

Back

Psychographics

Front

An unemployed person would be in which socio-economic category?

Back

E

Front

Which word means 'the meaning given to a media message by the person who made it'?

Back

Encoding

Front

Which type of audience pleasure does somewhen get from solving a video game or watching a perfectly constructed narrative?

Back

Cerebral pleasure

Front

What is a 'polysemic' sign or message?

Back

One that has many possible meanings