A-Level Business (Edexcel) - Theme 1, Marketing

Front

Which is true of niche markets? Options: You sell undifferentiated products, You sell differentiated products

Back

You sell differentiated products

Front

What is a dynamic market?

Back

One that changes rapidly

Front

Who would likely have a higher market share in the chocolate market? Options: Cadbury, Hotel Chocolat

Back

Cadbury

Front

A mass market is likely to sell a high volume of goods at a low profit margin?

Back

True

Front

What is the brand shown? Options: Dairy Milk, Maltesers, Oreo, Galaxy Ripple

Back

Maltesers

Front

Which of the following is not a characteristic of a mass market?
- Smaller quantity of products produced
- Large customer base
- High sales and profits.
- Customer needs and wants are less specific.

Back

Smaller quantity of products produced

Front

Which of the following relates to qualitative market research?
large scale survey,
numerical data, statistics,
subjective opinions, attitudes,
closed questions

Back

subjective opinions, attitudes

Front

Factors affecting demand: Tastes (trends), income, c............., substitutes

Back

complements

Front

Marketing mix = price, product, promotion and .............

Back

place

Front

The unit cost of production will be .................when mass produced

Back

lower