A-Level Business (Edexcel) - Theme 1, Marketing
Flashcard
•
Business
•
11th Grade
•
Practice Problem
•
Hard
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1.
FLASHCARD QUESTION
Front
Which is true of niche markets? Options: You sell undifferentiated products, You sell differentiated products
Back
You sell differentiated products
2.
FLASHCARD QUESTION
Front
What is a dynamic market?
Back
One that changes rapidly
3.
FLASHCARD QUESTION
Front
Who would likely have a higher market share in the chocolate market? Options: Cadbury, Hotel Chocolat
Back
Cadbury
4.
FLASHCARD QUESTION
Front
A mass market is likely to sell a high volume of goods at a low profit margin?
Back
True
5.
FLASHCARD QUESTION
Front
What is the brand shown? Options: Dairy Milk, Maltesers, Oreo, Galaxy Ripple
Back
Maltesers
6.
FLASHCARD QUESTION
Front
Which of the following is not a characteristic of a mass market?
- Smaller quantity of products produced
- Large customer base
- High sales and profits.
- Customer needs and wants are less specific.
Back
Smaller quantity of products produced
7.
FLASHCARD QUESTION
Front
Which of the following relates to qualitative market research?
large scale survey,
numerical data, statistics,
subjective opinions, attitudes,
closed questions
Back
subjective opinions, attitudes
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