Argument Unit Review

Front

What is the definition of 'occasion' in the context of a text?

Back

The specific circumstances, atmosphere, attitudes, and events surrounding the creation of a text.

Front

Who is typically considered the 'speaker' in an advertisement?

Back

The entity or brand that is communicating the message, e.g., Rolex in a Rolex ad.

Front

What is the subject of a political cartoon?

Back

The main theme or topic being addressed, e.g., Memorial Day in a cartoon about Memorial Day.

Front

What is 'rhetoric'?

Back

The art of persuasion, often used in writing and speaking to convince an audience.

Front

What does 'Ethos' refer to in advertising?

Back

An appeal to credibility or character, often establishing trust with the audience.

Front

What is 'Logos' in the context of persuasive writing?

Back

An appeal to logic and reason, using facts and evidence to support an argument.

Front

What does 'Pathos' mean in persuasive communication?

Back

An appeal to emotion, aiming to evoke feelings in the audience.

Front

What is the role of the 'audience' in a text?

Back

The group of people for whom the text is intended, influencing its tone and content.

Front

Define 'argument' in the context of writing.

Back

A statement or series of statements that presents a viewpoint and supports it with evidence.

Front

What is the importance of context in understanding a text?

Back

Context provides background information that helps interpret the meaning and significance of the text.