Front

Acquisition Costs

Back

The expenses incurred to acquire a new customer or asset.

Front

Angel Investor

Back

An individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity.

Front

Asset

Back

Any resource owned by an individual or entity that is expected to provide future economic benefits.

Front

B2B

Back

Business-to-Business; refers to transactions between businesses.

Front

B2C

Back

Business-to-Consumer; refers to transactions between businesses and individual consumers.

Front

Balance Sheet

Back

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

Front

Bootstrapping

Back

Starting a business with minimal financial resources or capital.

Front

Brand Recognition

Back

The extent to which consumers can identify a brand by its attributes.

Front

Break-Even Point

Back

The point at which total revenues equal total costs, resulting in neither profit nor loss.

Front

Budget

Back

An estimate of income and expenditure for a set period of time.