Front

What does mass media create awareness about?

Back

Particular issues.

Front

How does mass media contribute to public opinion?

Back

By shaping the public awareness and concern about particular issues.

Front

The media may not be successful in telling people what to think, but it is stunningly successful in telling them to what to think about.

Back

Agenda Setting Theory

Front

Media presents the news stories to its audience in a manner that will make the audience to go give response to what it wants.

Back

Framing

Front

This theory assumes that the media messages would have a predictable and uniform effect on all the members and therefore will give the same response.

Back

Hypodermic Needle Theory

Front

Certain people who are heavy or regular users of the mass media, receive the information. They therefore pass the information along the others who are less exposed to the media, through informal communications.

Back

Two-step flow theory

Front

The theory assumes that because all the media tend to concentrate on the same news stories, the public receive a unified pictures of an issue from newspaper, magazines, television and radio station. This unified picture creates the impression that most people view controversial issues in the same way as the media.

Back

Spiral of silence