Synthetic Personalisation A level English

Front

What is synthetic personalisation?

Back

The process of addressing mass audiences as though they were individuals through inclusive language usage.

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Who developed the concept of synthetic personalisation?

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Norman Fairclough.

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What does Norman Fairclough describe synthetic personalisation as?

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A compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual.

Front

Give an example of synthetic personalisation in air travel.

Back

The phrase 'have a nice day'.

Front

How does the use of second person pronouns contribute to synthetic personalisation?

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It creates a sense of direct address and individual engagement with the audience.

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What is an example of synthetic personalisation in television shows?

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The phrase 'See you after the break' used prior to commercial breaks.

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Who analyzed the concept of synthetic personalisation in teenage girls' magazines?

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Mary Talbot.

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What linguistic devices did Mary Talbot analyze in her work?

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Pronouns and presuppositions.

Front

What ideological implications does Mary Talbot comment on regarding synthetic personalisation?

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Patriarchy.

Front

What is the relationship between synthetic personalisation and positive politeness?

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Synthetic personalisation often employs positive politeness strategies to create a sense of friendliness and connection.