Minigame

Front

Which of the following best describes influencer marketing?

Back

A strategy where brands work with social-media influencers to promote products or services.

Front

Why is influencer marketing effective in the tourism industry?

Back

It helps build trust and authenticity with real travel experiences, creates engaging visual content that showcases destinations attractively, and allows brands to target specific audiences, such as luxury travelers or backpackers.

Front

Which of the following is NOT a key reason why influencer marketing works in tourism?
Influencer posts generate high engagement, leading to more bookings.
Travel influencers help create FOMO (Fear of Missing Out) among their followers.
Influencers can target specific traveler groups, such as eco-tourists or food lovers.

Back

Influencer marketing is always more expensive than traditional advertising.

Front

Which type of travel influencer typically has the smallest but most niche and trusted audience?

Back

Nano-influencers

Front

How does influencer marketing impact consumer behavior in tourism?

Back

Travelers trust influencer recommendations more than traditional advertisements, influencers create emotional connections that inspire people to visit destinations, and tourists rely on influencer reviews for hotels, restaurants, and attractions.

Front

What is one key advantage of influencer marketing for tourism businesses?

Back

It helps attract more visitors and increases brand awareness.

Front

It has no measurable results.

Back

Television commercials and billboards.