MGT100 - Marketing Mix

Front

activities geared towards creating, communicating, developing, and creating an exchange of the product

Back

marketing

Front

ability of a good to satisfy a human need

Back

utility

Front

group of consumers that need or have willingness & ability to purchase a product.

Back

market

Front

Which is NOT a part of the marketing mix? Options: product, price, people, promotion

Back

people

Front

Determining where people will purchase a product and getting in to them.

Back

place