inter advertisingb

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What is Internet Advertising?

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Internet Advertising refers to the practice of promoting products or services through online platforms, utilizing various formats such as display ads, social media ads, and search engine marketing.

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What is a key advantage of Internet Advertising over traditional advertising?

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It targets customers accurately based on interests and behavior.

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How often can Internet Advertising reach customers?

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24/7, anytime.

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What is the significance of the hashtag #JustDoIt for Nike?

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It is a brand slogan used by Nike to promote its identity and engage with customers.

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How does Nike utilize Internet Advertising?

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To reach millions of people worldwide.

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What is a common metric used to measure the effectiveness of Internet Advertising?

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Clicks, impressions, and conversion rates are common metrics.

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What is a metric that is NOT used to measure Internet Advertising effectiveness?

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The number of people walking past a billboard.

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What is the role of targeting in Internet Advertising?

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Targeting allows advertisers to reach specific audiences based on demographics, interests, and online behavior.

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What is a display ad?

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A display ad is a visual advertisement that appears on websites, often in the form of banners or images.

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What is the purpose of A/B testing in Internet Advertising?

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A/B testing is used to compare two versions of an ad to determine which performs better.