Marketing - Planning Chapter TEST

Marketing - Planning Chapter TEST

Assessment

Flashcard

Other

6th Grade

Practice Problem

Hard

Created by

Wayground Content

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25 questions

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1.

FLASHCARD QUESTION

Front

What are the 4 Ps of the Marketing Mix?

Back

Product, Price, Place, Promotion

2.

FLASHCARD QUESTION

Front

What is a target market?

Back

A group identified for a specific marketing program

3.

FLASHCARD QUESTION

Front

What does it mean to have a company vision?

Back

A long-term goal and what you hope to achieve

4.

FLASHCARD QUESTION

Front

What is involved in strategic planning?

Back

Establishing an organizational mission and formulating goals

5.

FLASHCARD QUESTION

Front

What does the "M" in the acronym "MOST" stand for in strategic planning?

Back

Mission

6.

FLASHCARD QUESTION

Front

Which of the following best describes a company's mission? Options: Defines the company's goals, ethics, culture, and norms for decision making, Describes the company's financial plans, Outlines the company's marketing strategies, Lists the company's products and services

Back

Defines the company's goals, ethics, culture, and norms for decision making

7.

FLASHCARD QUESTION

Front

What is the main difference between a vision and a mission?

Back

Vision is about the future; mission is about the present

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