Applied Marketing (2110) – Sample Exam Paper

Front

Which of the following describes the process for collecting primary data known as the Delphi Method?

Back

Gathering opinions from a panel of experts until they reach a consensus

Front

Which of the following will help you understand the size and location of the groups of people you could target with your products? Environmental scanning, Market segmentation, Marketing planning, Internal analysis

Back

Market segmentation

Front

Which of the following are part of an organisation’s internal environment? Industry experts, Distribution partners, Policies and procedures, Customers

Back

Policies and procedures

Front

In which environment does your review take place? Options: The macro environment, The micro environment, The competitive environment, The internal environment

Back

The macro environment

Front

The first phase of the growth strategy is focused on what?

Back

Positioning

Front

What would be the best way of measuring the success of the subscription service?

Back

Sales of books