Friday Flashcard

Front

What is the primary data model used in GA4?

Back

Event-based

Front

In GA4, which of the following is NOT a default engagement metric? Engaged sessions, Engagement rate, Average engagement time, Bounce rate

Back

Bounce rate

Front

GA4 uses which feature to track users across multiple devices and platforms?

Back

User ID and Google Signals

Front

What is the purpose of "Explorations" in GA4?

Back

To perform advanced data analysis and visualization

Front

Which of the following is a key advantage of GA4's cross-platform reporting?
- Simplified bounce rate calculation
- Unified view of user journeys across web and app
- Automatic demographic data collection
- Enhanced session-based metrics

Back

Unified view of user journeys across web and app

Front

What does the "BigQuery Export" feature in GA4 allow you to do?

Back

Analyze raw event data in a cloud data warehouse

Front

What are "Data Streams" in GA4 used for?

Back

To collect data from different sources (web, app)

Front

Which of the following is a default conversion event in GA4? Options: page_view, scroll, purchase, session_start

Back

purchase

Front

What does "Attribution Modeling" in GA4 help you understand?

Back

The impact of different touchpoints on conversions

Front

In GA4, what are "Custom Dimensions" used for?

Back

To collect additional user or event information not captured by default