Social Media Marketing Certification Practice Part 3.1

Front

Prince & Caputo has crafted several blog posts about men’s fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using?

Back

Paid social media advertising

Front

Which of the following countries has the most Snapchat users? France, The United Kingdom, The United States, India

Back

India

Front

SkatePerk tracks the number of people who visit its website from its Facebook account. Which of the following metrics is it likely tracking? Referral traffic, Audience growth, Revenue, Audience size

Back

Referral traffic

Front

DataDriver shares a report on Twitter of various digital marketing trends. The report is designed creatively; the data is represented visually, incorporating images and a bit of text. Which of the following best captures what DataDriver shared on Twitter?

Back

An infographic

Front

Which of the following best describes a social media audit?

Back

The process of gathering and analyzing data and behavior from social media profiles, then using that data to make better business decisions.

Front

This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.

Back

Outbound

Front

Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using?

Back

Core audiences

Front

Which of the following social media sites has the most active monthly users? Instagram, Facebook, YouTube, Twitter

Back

Facebook

Front

What do Instagram, Oculus, and WhatsApp all have in common?

Back

They are owned by Facebook.

Front

What are the three main goals of marketing?

Back

Increase sales, build customer awareness and loyalty, and acquire new customers