Public Relations and the Media Flashcard

Front

How do Media houses make money?

Back

Both of the above

Answer explanation

Media houses generate revenue primarily through advertising and by selling newspapers. Both methods are essential for their financial sustainability, making 'Both of the above' the correct answer.

Front

What is uncontrolled circulation?

Back

Number of copies distributed in the market

Answer explanation

Uncontrolled circulation refers to the total number of copies distributed in the market, regardless of whether they reach the intended audience. This makes 'Number of copies distributed in the market' the correct choice.

Front

What are mass newspapers aimed at?

Back

General public

Answer explanation

Mass newspapers are designed to reach a wide audience, making them aimed at the general public rather than specific groups or industries. This broad focus allows them to inform and engage a diverse readership.

Front

What is the main characteristic of tabloid newspapers?

Back

Sensationalism

Answer explanation

The main characteristic of tabloid newspapers is sensationalism, which involves exaggerated stories and eye-catching headlines to attract readers, rather than focusing on serious news or educational content.

Front

What is the frequency of magazines? Options: Weekly, Monthly, Quarterly, All of the above

Back

All of the above

Answer explanation

Magazines can be published on various schedules, including weekly, monthly, and quarterly. Therefore, the correct answer is 'All of the above' as it encompasses all possible frequencies.

Front

What are the three categories of radio in South Africa?

Back

Public, Commercial, Community

Answer explanation

In South Africa, radio is categorized into three types: Public, which is state-funded; Commercial, which is profit-driven; and Community, which serves local interests. Thus, the correct answer is Public, Commercial, Community.

Front

What does the SABC stand for?

Back

South African Broadcasting Corporation

Answer explanation

The correct answer is 'South African Broadcasting Corporation' as it accurately represents the acronym SABC, which is the national public broadcaster in South Africa.

Front

What is a characteristic of electronic/online media?

Back

Cost effective

Answer explanation

Electronic/online media is cost effective as it reduces expenses related to printing and distribution. Unlike traditional media, it offers broader reach without the need for physical distribution, making it more accessible.

Front

What does the Independent Communications Authority of SA (ICASA) do?

Back

Regulates telecommunications

Answer explanation

The Independent Communications Authority of SA (ICASA) is responsible for regulating telecommunications in South Africa, ensuring compliance and promoting fair competition in the sector.

Front

What is the primary purpose of public broadcasting?

Back

To serve the public interest