Introduction to Marketing Activity 3

Front

What are the four criteria for market segmentation?

Back

Substantiality, Identifiability and Measurability, Accessibility and Responsiveness

Front

There are ........... steps in market segmentation

Back

six

Front

What are the four trends leading to CRM growth? Options: Customer services, Special performance, Loyalty and Personalisation, Personalisation, Loyalty, Time saving and Technology, All of these answers are correct, I'm really not sure

Back

Personalisation, Loyalty, Time saving and Technology

Front

What are the two types of products?

Back

Consumer products and Business or industrial products

Front

What are the benefits of branding?

Back

Product identification, facilitate new-product sales and repeat sales.