Pearson GCSE Business Theme 2.2

Front

Which one of the following best describes an ‘extension strategy’? Select one answer: A boost to the sales of a product in its maturity phase. A medium-term plan for extending a product’s life cycle. Developing a new product to replace the existing one. A plan for getting a product back below its break-even point.

Back

A medium-term plan for extending a product’s life cycle.

Front

Within the marketing mix, distribution is known as which one of the following? Position, Place, Packaging, Prominence

Back

Place

Front

Which one of the following is an example of qualitative research? Select one answer: Group discussion, Sampling and selling, Questionnaires, Population statistics

Back

Group discussion

Front

Which one of the following is associated with the maturity phase of the product life cycle? Select one answer: Low Sales, A slowdown in sales growth, An increase in sales growth, A sharp fall in sales

Back

A slowdown in sales growth

Front

What is meant by product differentiation?

Back

Making a product distinctive in the market

Front

Which one of the following describes the introduction phase of a product life cycle? Select one answer: Demand for the product is falling, The product is launched on the market, The product is no longer sold, The product is at its most established

Back

The product is launched on the market

Front

What is meant by an extension strategy?

Back

A way in which a firm tries to make the life of one of its products longer.

Front

What is meant by an e-tailer?

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A company that sells products online.

Front

Which one of the following elements of the marketing mix does ‘online’ represent? Select one answer: Price, Product, Promotion, Place

Back

Place

Front

Which one of the following is the first stage of the product life cycle? Select one answer: Decline, Growth, Introduction, Maturity

Back

Introduction