MM51 - Objective 3.03 Review (Spread the Word)

Front

What is an overall goal of the promotional mix?

Back

To persuade consumers to buy

Front

Promotional mix

Back

The way in which businesses combine promotional methods

Front

Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as

Back

advertising

Front

VISA pays to promote its services on other companies’ websites. These promotions are examples of:

Back

advertising

Front

Which of the following is an example of personal selling?

Back

A financial planner discusses retirement plans with a group of teachers.

Front

Reason a business uses personal selling rather than advertising:

Back

Immediate feedback

Front

On a per-contact basis, which of the following elements of the promotional mix is most expensive: Advertising, Publicity, Sales promotion, Personal selling

Back

Personal selling

Front

Which characteristic is shared by advertising and publicity?

Back

is impersonal

Front

Which of the following is an example of publicity:

• Free samples are given to customers entering a business.
• An author appears on a talk show to discuss their new book.
• A fashion show is held highlighting the latest in bridal fashions.
• A radio announcer delivers a paid message about the grand opening of a business.

Back

An author appears on a talk show to discuss their new book.

Front

Contests, samples, and coupons are all examples of

Back

sales promotion.