Edexcel Unit 1 Business Studies

Front

Which type of data deals with opinions? Options: Primary, Secondary, Quantative, Qualative

Back

Qualative

Front

Which type of data can be analysed with figures? Options: Primary, Secondary, Quantative, Qualative

Back

Quantative

Front

Data gathered "in the field" is...

Back

Primary

Front

Data gathered "at a desk" is...

Back

Secondary

Front

Research is used to find out...

Back

customer needs.

Front

Which is an example of a market segment? Gaming Laptops, Shampoo, School Leavers, Yeezy Trainers

Back

School Leavers

Front

Where is the gap in the market? Options: Filling Luxury, Filling Everyday, Light Everyday, Light Luxury

Back

Filling Luxury

Front

A USP is forever.

Back

False

Front

A trademark that customers recognise and form an opinion about the products without using them.

Back

Brand

Front

"Product Range" is...

Back

the variety of products or services.