EOPA Marketing Management Test

Front

To sell sweatshirts, jackets, and T-shirts imprinted with ABC University's logo, the Collegiate Sportswear Company pays royalties to the university. What type of business ownership does this situation exemplify?

Back

Licensing agreement

Front

Which of the following statements is true about the directing function of management? It uses standardized communication. It is results driven rather than performance driven. It is a continuous process. It primarily occurs at the lowest level of the organization.

Back

It is a continuous process.

Front

Legal ownership of purchases does not pass to the purchaser until all payments have been made if the purchaser uses __________ credit.

Back

installment

Front

Belinda is reviewing departmental reports to determine why the business's outputs have been decreasing steadily over the last six weeks. Belinda is analyzing issues related to production.

Back

production

Front

Which of the following is an example of a trade secret: Legal document, Credit report, Trade journal, Customer list

Back

Customer list

Front

What is the first thing that Jorge should do after witnessing Kendall cut her finger with box cutters?

Back

Administer first aid

Front

Before filing a civil lawsuit in court, Kwame's attorney sent a letter to Tosh's attorney. In the letter, Kwame's attorney explained why they believe they would win a lawsuit against Tosh. Kwame's attorney sent a(n) __________ letter to Tosh's lawyer.

Back

demand

Front

Seeing a movie at a theater would be considered a(n) __________ want.

Back

economic

Front

A business captures its employees' knowledge of certain tasks, processes, and events by developing a chart that outlines the relationships among bits of information. This is an example of a business using a(n) __________ technique to capture and transfer knowledge.

Back

diagram

Front

Which of the following positions oversees the recruitment, training, performance, and safety of employees? Office manager, Operations manager, Human resources manager, Project manager

Back

Human resources manager