Front

A business that effectively coordinates channel management with marketing activities is more likely to provide

Back

good customer service.

Front

Which type of business organization reduces or limits the risk of its stockholders? Options: Franchise, Sole proprietorship, Corporation, Partnership

Back

Corporation

Front

Which of the following would probably use a longer channel of distribution than the others: A bag of oranges, A printing press, An airplane, A bottle of shampoo

Back

A bottle of shampoo

Front

Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of

Back

integrated data between channel members.

Front

When filing a tort against a business, the plaintiff must establish that the defendant

Back

breached the duty of care.

Front

A producer can minimize channel conflict among its distributors and retailers by offering different products through each channel.

Back

offering different products through each channel.

Front

What is an advantage of verbal communication?

Back

Tone of voice can be used to express emotions and thoughts.

Front

When Amber walked by Ryan's desk, she noticed that Ryan was raking his left hand through his hair, that his face was red, and that he kept hitting the enter button on his keyboard with his right hand, while frowning at his computer screen. Based on his nonverbal cues, Amber would probably assume that Ryan was

Back

frustrated.

Front

You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say. You should

Back

give directions in the proper order.

Front

It is most appropriate for businesspeople to use complex, technical jargon when they are speaking with coworkers.

Back

speaking with coworkers.