Social Media Marketing Certification Practice Part 1

Front

Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using? Retargeting, Monetization, Authentication, Media buying

Back

Monetization

Front

A company must have a account before it can create ads on Snapchat.

Back

Snapchat Ads Manager

Front

What method is Dr. Tom’s using to ensure it reaches its desired audience for its vegan, sulfate-free moisturizers targeting single women who make around $35,000 a year and interact with health and wellness pages?

Back

Exact targeting

Front

When conducting a social media audit, the first step is locating and recording all social media accounts.

Back

Locating and recording all social media accounts

Front

What are the 4 Ps of marketing?

Back

Product, Price, Place, Promotion

Front

True or False: The largest percentage of Instagram users are aged 13-17 years old.

Back

False

Front

True or False: Every business should use Instagram for social media marketing.

Back

False

Front

If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?

Back

Cross promotion

Front

Which of the following countries has the most Instagram users? The United States, Indonesia, Brazil, India

Back

India

Front

True or False: A key performance indicator (KPI) is a metric to evaluate success.

Back

False