History of Graphic Design - Swiss International Style

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International Typographic Style and Swiss Style are two names for the same thing.

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True

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Swiss style visual characteristics include all BUT which of the following? a unity of design achieved by asymmetrical organization of the design elements on a mathematically constructed grid; objective photography and copy that present visual and verbal information in a clear and factual manner, free from the exaggerated claims of propaganda and commercial advertising; the use of sans-serif typography set in a flush-left and ragged-right margin configuration.

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the integration of form and function for effective communication

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The primary theorist and practitioner of the Swiss Style / International Typography was

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Josef Muller-Brockmann

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Muller-Brockmann’s designs showed a distinct arrangement of typographic and pictorial elements, the clear identification of priorities, and formal organization usually by means of ________.

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a grid system

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The grid permits a number of possible uses and it guarantees a solution appropriate to each designer's personal style.

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False

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The designer's sense of identity should prompt him to give careful thought to the point and significance of the task entrusted to him to organize its various aspects accordingly.

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False

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Max Bill and Victor Moscoso were influenced by what previous era?

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Bauhaus

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Helvetica was designed by Edouard Hoffman and Max Miedinger and released as

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Neue Hass Grotesk

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Helvetica was renamed after its original release to the Latin name for

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Switzerland

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This logo was designed in the back of a taxi with a red crayon on scrap paper by ___________

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Milton Glaser