Market Factors and Marketing Plans

Front

Supply and Demand

Back

economic concept affecting market prices and availability.

Front

Price Floors

Back

price set by government, above equilibrium price.

Front

Price Ceilings

Back

price set by government, below equilibrium price.

Front

Competition

Back

among sellers to attract customers.

Front

Monopolies

Back

structure with a single seller dominating.

Front

Marketing Plan

Back

document outlining marketing efforts.

Front

Market Analysis

Back

of market conditions to identify opportunities.

Front

Target Market

Back

group of consumers aimed by marketing efforts.

Front

Marketing Objectives

Back

set to achieve through marketing strategies.

Front

SWOT Analysis

Back

of Strengths, Weaknesses, Opportunities, Threats.