Understanding Consumer Behaviour

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What is consumer behaviour?

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Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; includes factors that influence purchase decisions and product use.

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What are the factors influencing consumer buying behaviour?

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Social Factors, Individual Factors, Psychological Factors, Cultural Factors.

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What defines culture in the context of consumer behaviour?

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Culture is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior, transmitted from one generation to the next.

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What is a reference group?

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A group in society that influences an individual’s purchasing behavior.

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What is the role of opinion leaders in consumer behaviour?

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Opinion leaders are individuals who influence the opinions of others, often used by companies to promote products.

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How do family members influence consumer buying behaviour?

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Family is a significant social institution that influences values, attitudes, self-concept, and buying behavior.

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What individual factors affect consumer buying decisions?

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Personal characteristics such as gender, age, life-cycle stage, personality, self-concept, and lifestyle.

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What are psychological factors in consumer behaviour?

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Factors such as perception, motivation, and learning that influence an individual's buying decisions.

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What is the consumer buying decision-making process?

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A five-step process: Need Recognition, Information Search, Evaluation of Alternatives, Purchase, and Postpurchase Behavior.

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What triggers need recognition in consumers?

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An imbalance between actual and desired states, activated by internal or external stimuli.