Promotion

Front

____ is a paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.

Back

advertising

Front

A retail store at the mall is offering “buy one pair of pants, get one 50% off.” This is an example of a(n) ____.

Back

Deal

Front

The Atlanta Hawks basketball team gives away a t-shirt to the first 5,000 fans into the arena for a playoff game. This t-shirt is an example of a(n) ____.

Back

premium

Front

Publix grocery store places a large sign on the scoreboard at the NGHS stadium.  This is an example of ______.

Back

sponsorship

Front

The _______ element of the promotional mix is the most expensive form of promotion.

Back

personal selling

Front

A trade promotion is directed toward ____.

Back

businesses

Front

Your company just donated $500,000 to the local Ronald McDonald House charity. How do you notify the news media to create publicity?

Back

press release

Front

The BP oil company runs a series of TV commercials to show how they assisted local businesses and the community affected by the Gulf oil spill in which they were responsible. These TV ads are considered ___.

Back

institutional promotion

Front

An Allstate Insurance representative gives an in-home presentation about homeowners insurance to a potential customer. Which element of the promotional mix does this belong to?

Back

personal selling

Front

Which of the following is an example of mass advertising? Options: Receiving a coupon in the mail from the UGA book store because you are a student, A billboard advertising Walt Disney World, A print ad in Golf World Magazine for the PGA Superstore, Receiving an email from Kohl’s for 20% off your next purchase because you are Kohl's credit card holder.

Back

A billboard advertising Walt Disney World