Rhetorical Appeals

Front

Ethos

Back

An appeal to ethics, credibility, or character. It establishes the speaker's authority and trustworthiness.

Front

Logos

Back

An appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

Front

Pathos

Back

An appeal to emotion. It aims to evoke feelings in the audience to persuade them.

Front

Example of Ethos

Back

"My three decades of experience in public service make me the ideal candidate for your mayor."

Front

Example of Logos

Back

"The data is perfectly clear: This investment has consistently turned a profit year-over-year."

Front

Example of Pathos

Back

"If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

Front

Rhetorical Appeals

Back

Techniques used to persuade an audience: Ethos, Logos, and Pathos.

Front

Purpose of Ethos

Back

To convince the audience of the speaker's credibility and moral character.

Front

Purpose of Logos

Back

To persuade the audience through logical reasoning and factual evidence.

Front

Purpose of Pathos

Back

To connect with the audience emotionally and evoke feelings.