Front

What is a brief overview of the entire marketing plan?

Back

executive summary

Front

A way of measuring an organization's progress and how effective and efficient it is at running its business. The absolute performance standard is a benchmark for quality control.

Back

performance standards

Front

A formal, written document that directs a company’s activities for a specific period of time.

Back

promotion plan

Front

The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?

Back

responsibilities

Front

Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?

Back

budget

Front

Where would Karen cite all sources, reports, and statements used in her research within a promotional plan?

Back

bibliography

Front

A written document that details a company’s promotional efforts for a certain period of time is a/an:

Back

promotional plan

Front

A dress boutique wants to sponsor a Prom Dress Giveaway for the local high school. They plan to spend a certain percentage of their yearly sales towards this charitable special event. This information would be found in which component of the promotional plan?

Back

budget

Front

Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be found in which component of the promotional plan?

Back

objectives

Front

The blend of media used to communicate the message of a planned promotion is the:

Back

media mix