Fashion Merchandising 6.03 & 6.04

Fashion Merchandising 6.03 & 6.04

Assessment

Flashcard

Business

9th - 12th Grade

Hard

Created by

Lindsay Barton

FREE Resource

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30 questions

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1.

FLASHCARD QUESTION

Front

What is a brief overview of the entire marketing plan?

Back

executive summary

2.

FLASHCARD QUESTION

Front

A way of measuring an organization's progress and how effective and efficient it is at running its business. The absolute performance standard is a benchmark for quality control.

Back

performance standards

3.

FLASHCARD QUESTION

Front

A formal, written document that directs a company’s activities for a specific period of time.

Back

promotion plan

4.

FLASHCARD QUESTION

Front

The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?

Back

responsibilities

5.

FLASHCARD QUESTION

Front

Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?

Back

budget

6.

FLASHCARD QUESTION

Front

Where would Karen cite all sources, reports, and statements used in her research within a promotional plan?

Back

bibliography

7.

FLASHCARD QUESTION

Front

A written document that details a company’s promotional efforts for a certain period of time is a/an:

Back

promotional plan

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