What is a brief overview of the entire marketing plan?
Fashion Merchandising 6.03 & 6.04

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
Lindsay Barton
FREE Resource
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30 questions
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1.
FLASHCARD QUESTION
Front
Back
executive summary
2.
FLASHCARD QUESTION
Front
A way of measuring an organization's progress and how effective and efficient it is at running its business. The absolute performance standard is a benchmark for quality control.
Back
performance standards
3.
FLASHCARD QUESTION
Front
A formal, written document that directs a company’s activities for a specific period of time.
Back
promotion plan
4.
FLASHCARD QUESTION
Front
The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?
Back
responsibilities
5.
FLASHCARD QUESTION
Front
Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?
Back
budget
6.
FLASHCARD QUESTION
Front
Where would Karen cite all sources, reports, and statements used in her research within a promotional plan?
Back
bibliography
7.
FLASHCARD QUESTION
Front
A written document that details a company’s promotional efforts for a certain period of time is a/an:
Back
promotional plan
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